April 22 is Earth Day—a day when people around the world plant trees, clean beaches, and post pictures of our beautiful planet. But the fight to protect our environment can’t just happen once a year. At FalseSolutions.Org, we believe every day should be Earth Day.

A Movement Born From Crisis

The first Earth Day took place in 1970, sparked by growing concern over oil spills, toxic dumping, air pollution, and a general disregard for the environment. Wisconsin Senator Gaylord Nelson organized the day to rally students, teachers, and communities to demand change. It worked. That first Earth Day brought out 20 million people and led to major environmental victories like the creation of the Environmental Protection Agency (EPA), the Clean Air Act, and the Clean Water Act.

But fast-forward to today, and our planet is once again under attack—from new threats and old habits. Industries are pumping greenhouse gases into the atmosphere, oil and gas companies are still drilling in sensitive areas, and now we’re seeing new “green” marketing that hides dirty practices behind clean-sounding words. These are what we call false solutions.

Greenwashing in the Age of Crisis

Companies and even governments are now using Earth Day as a branding opportunity. They celebrate “net zero” targets while funding pipelines. They tout hydrogen made from fossil fuels as clean energy. They talk about carbon capture while expanding oil drilling. It’s a sleight of hand that tries to make business-as-usual look like climate action. But we see through it.

False solutions don’t solve the problem—they just delay the transition we urgently need. What we really need are better solutions:

• Community-owned solar and storage that keeps the lights on when the grid goes down.
• Accessible public transit that replaces pollution-heavy cars.
• Strong environmental regulations that protect air, water, and health.
• Indigenous leadership and respect for frontline communities who know what stewardship really means.

From Earth Day to Earth Life

Earth Day is a powerful reminder. But it shouldn’t be the only day we show up for the planet. Real change happens when we make choices every day—when we vote, organize, build, and push for great solutions that center justice, health, and a livable future for all.

It’s easy to feel overwhelmed by the scale of the climate crisis. But remember: the most powerful movements in history started with everyday people standing up for what’s right. Earth Day was born from that spirit—and it lives on in every act of resistance against pollution, exploitation, and greed.

So today, take a moment to appreciate the planet. But tomorrow, and every day after, let’s keep working to protect it.

Because every day is Earth Day—and the Earth can’t wait.